Caleb Berry

Senior Analyst · Chicago, IL
View skills
1M+
viewers reached
100+
designs created
3+
years experience

Five practices, deeply intertwined.

From AI agents to color-graded video, my work moves across surfaces — always in service of a clearer experience.

AI & Automation

Building AI agents, integrating prompt frameworks across organizations, and designing workflow automations that compress repetitive work by 40%+ — from VBA macros to templated data extraction.

Claude Copilot Glean

Design

Design systems, low-fidelity wireframes, and high-fidelity prototypes — partnering with developers and marketing leaders to ship revenue-driving experiences.

Figma Photoshop Illustrator

Analytics

Site analytics, full-funnel performance diagnosis, and tagging implementations — cutting through noise to surface the insight that reshapes the roadmap.

Adobe Analytics Google Analytics Tag Manager

Testing

A/B and MVT design, hypothesis writing, and clean post-test analysis. Conversion lifts you can defend in front of a C-suite.

VWO Monetate Adobe Target

Video

Color-grading, multitrack editing, thumbnail design, and the full content pipeline — for short-form social and long-form alike.

DaVinci Resolve Photoshop Illustrator

Let's build something good.

Drop a note below. I read every message, and usually get back to you within a day.

LinkedIn Chicago, IL Replies in ~1 day
Name
Reason for Inquiry